Amy Hardison White

Customer Spotlight: Lorray Digital Media saves already-limited time with Invoiced

Ray Lombardi
Lorray Digital Media is a boutique video production studio focusing on the creation of corporate and commercial videos for bu...

Lorray Digital Media is a boutique video production studio focusing on the creation of corporate and commercial videos for businesses, artists and entrepreneurs. Their client base ranges from small independent business owners to Fortune 500 companies.

We are a very small operation,” said Ray Lombardi, Owner and Managing Partner of Lorray Digital Media. “My partner is based out of North Carolina, and my daughter runs the business administration. . When we need additional people we hire out shooters, editors, actors, models and more.

Given the constraints of running such a small business, Lombardi doesn’t have a lot of extra time on his hands. When he started the business, he looked at 3 or 4 different software solutions for invoicing. None of them met his needs.

“Some of the systems we tried were too complicated,” said Lombardi. “They had too many features we didn’t need. Others were too simple, and didn’t provide enough features.”

Lombardi was searching for a solution the was easy-to-use, cloud-based, and had a professional and user-friendly interface for his clients. He found all these features in Invoiced. And though he admits that he doesn’t take advantage of all the functions Invoiced has to offer, the ones he needs are there - and easy to use.

“When I’m on the road, I want to be able to pull out my laptop, create an invoice on the spot, and send it immediately to my client,” added Lombardi. “Then I can see when they have opened it, so there are no excuses about whether or not they received it.”

Lombardi also appreciates the professional look of the invoices, the fact that clients can respond immediately, and the ability to send and track reminders through Invoiced. And having a cloud-based tool makes it easy for Lombardi and his daughter to managing the invoicing process in one place, without any duplication of effort.

“Invoiced is a great system for time-strapped business owners like me,” said Lombardi. “The features and advantages are outstanding, and I only use what I need. This is the first invoicing tool we’ve been able to use in the long term, and we’re so happy we found it.”